Smurfit Kappa supports best-wine-in-box contest
Bag in box for premium wines
06. March 2019
Informationen aus der Verpackungsbranche
Smurfit Kappa and Vitop are official partners of the International Wine in Box Competition once again this year.
Smurfit Kappa has had a strategic partnership with this wine contest since it began five years ago. It has become a benchmark for consumers from all over the world, bringing together over 100 producers from different countries.
The competition showcases the leading professionals on the Bag-in-Box® wine market. Last year, 120 professionals tasted nearly 350 wine samples from 12 different countries, but only the best received the "Best Wine in Box" label.
The wine sector has seen a sharp increase in the number of premium wines available in Bag-in-Box® packaging. In France, for example, for the first time, the market share of Bag-in-Box® wine by volume in supermarkets has reached 40%.
This rising popularity among consumers is due to its ease of use and longer shelf-life. Thanks to the innovative technical features of the system, combining high-quality bags, Vitop® taps and top-performance outer packaging, the quality and properties of the wine are preserved for several weeks after opening.
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