Pakistan Dairy Market
Ecolean with new 125ml package size
16. August 2016
Informationen aus der Verpackungsbranche
Dairy producer Fauji Foods Ltd, Pakistan is the first to introduce its tea creamer in the new Ecolean® Air Aseptic 125ml package.
Earlier this year, most of the products in Fauji Foods’ liquid dairy portfolio were introduced in a variety of Ecolean® packages to the Pakistan market, making Ecolean the company’s leading packaging supplier. Fauji Foods will premiere the unique 125ml Ecolean® Air Aseptic package for its popular Dostea brand, shortly to be followed by its UHT brand Nurpur.
“In order for our brands to be number one in the eyes of the consumer, the packages must be convenient as well as easily recognisable on the shelf”, says Aamir Khawas, Head of Marketing & Sales at Fauji Foods Ltd. “The new, smaller 125ml package fits our consumers perfectly, with just the right portion size for everyday consumption”.
“The on the go trend and smaller, single-serve packaging sizes continues to show strong growth globally. With the launch of our new smaller packaging size Ecolean continues to follow current consumer convenience trends”, says Anna Annerås, Marketing Director of Ecolean. “We are very excited to launch the 125ml size together with Fauji Foods, in one of the world’s most dynamic dairy markets”.
Ecolean’s new 125ml package is available in the Ecolean® Air Aseptic product range, for ambient distribution, with or without a straw.
About the Pakistan dairy market: Pakistan is the third largest dairy producing country in the world and one of few where more than 90 percent of milk is still distributed unprocessed and unpackaged.
Ecolean develops and manufactures packaging systems for the dairy and liquid food industry with headquarters in Sweden. With commercial activities in more than 30 countries, Ecolean has about 300 employees.
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